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CUBAN ENTREVISTA

min 7


10.30

but we already have but I you know going into it now to focus on a little bit what would you say out of all the reasons in the world not regular but you have the talent you know all these keys to success etcetera
what would you say is the number one reason why people fail not necessarily why they makeit, you the complete opposite right     ?
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lack BRAIN
LEARN _they don't learn, they still know more about your business than you do and more about your customers you're going to lose


lack EFFORT:
-don't do the work  you you better 
-know what you're doing otherwise I'm gonna kick your ass you know and
-you're not gonna outwork me(no vas a, superarme)
-THE ONLY THING YOU CAN CONTROL is effort
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but whatever industry you pick if you outwork everybody(los superas)

if you try to be a little smarter than everybody if you try to be a better salesperson than everybody if you try to be better prepared than everybody
you've got your best chance because if you don't do it and somebody else does ,

yeah I say the same
"work like someone's trying to take it all away from you you know work you actually
worklike someone's spending 24 hours working 24 hours to take it all away from you



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lack of brains         lack of effort        lack of brains lack of effort, don't learn more about their industry, they don't know even about their business, know more about your industry
than anybody else

yeah they just they don't do the work     

they don't learn

you know when youwalk in the room when you start a business and you start to talk about somebody you're never in a vacuum withno competition you know and unless you're just extremely lucky and
if there's going to be competition that means--->  somebody else knows your business
as well as you do when you get started and
if you walk into a competitive environment and they still know more about your business than you do and more about your customers you're going to lose and but most people don't consider

that they don't do the work they don't learn more about their industry they
don't know even about their business I mean and so you've got to put in the effort to know more about your industry than anybody else and that's that's the  brains part and that's the effort part

as well because look if you're competing with me you you better know what you're doing otherwise I'm gonna kick your ass you know and you're not gonna outwork me(no vas a, superarme)
and so you know the combination is usually what kills businesses early on more than anything

           PREGUNTA  OTRA
do you think so there's a part that people say you know mark made it because
mark is a special again he became an entrepreneur you know this guy made it all these guys made it because they have this special gene or whatever it is do you think there's a proven formula
that if a brand rookie guy he's got a lotta ambitious gun out of this rap but
not a lot of knowledge and how to do you think if he follows a formula he's
guaranteed to make it ??   tu crees formula garantize exito?

tu no sabes con quien vas a competir
as a porno okay so
you don't believe there's a guarantee to
make it no because who knows you're
gonna be competing with so if you put
two two people both following the same
formula both in the same industry right
which one wins yeah
   claro quisa ambos ganen
maybe they both can win and both be successful but you know so
     no creo q haygan un default  mismo tempalte para SUCCES
I don't I don't think there's a DeVault default template for success but I think there's things that you can do to put yourself in the best position to succeed you know so

I talk about stuff
in the book you know I talk about the
one thing in business you can control
his effort you know um going out there
and sales curing all you know so I I
think you know and I agree with your
point that there are things that if you
do them you put yourself in the best
position to succeed but you know if you
just walk into a buzz you know a buzz
saw and somebody else is doing them a
little bit better you know what happens
now are you saying - to compete on your
level there's no we're just look we're
just any level right just as even if you
put a formula for me I followed it will
I eventually be able to make a quarter
million a year if I followed up one day
but I'm not talking about a hundred
09:35
million you guys pick where - right
09:37
right so how would this be wise right
09:38
yeah it was a business plan competition

and they were talking about making big

money reselling travel plans and making
$3 in affiliate commissions right it's
just not gonna happen you have that's
just more you have to be smart you can

pick the wrong things and you know
09:51
you're talking to you know alluded to
09:52
earlier about entrepreneurs being born
09:55
or built you know and I think they're I
09:58
knew I was wired to be excited about
10:00
business how or why I don't know but you
10:04
know and there's certain guys they have
10:05
the genetics to jump out of the gym
10:07
right certain guys you know that you
10:09
know when they golf they have the muscle
10:11
memory and and the discipline you know
10:13
dirt the Biscay may not be the most
10:15
talented guy in the NBA but his
10:17
discipline and his focus to do what's
10:19
necessary to be successful he's willing
10:21
to do and combine it with being seven
10:23
feet tall and being skilled you know it
10:25
makes him an amazing basketball player
10:27
so it's understanding what your skill
10:30
set is finding the right place to use
10:32
those skills and then going for it you
10:35
know will that make you 250 grand
10:37
as if you picked the right industry


10.41 but whatever industry you pick if you
outwork everybody(los superas) if you try to be a little smarter than everybody if you try
to be a better salesperson than everybody if you try to be better prepared than everybody
you've got your best chance because if you don't do it and somebody else does ,

yeah I say the same
"work like someone's trying to take it all away from you you know work you actually
worklike someone's spending 24 hours working 24 hours to take it all away from you


and that's kind of the way I look at it
when you were younger did you have was
your father into business was your
mother was there an uncle somebody that
11:09
did well in business that you admire
11:11
with or somebody you read about they
11:12
said I like rockefeller I like Carnegie
11:14
nothing nothing so it's just purely user
11:16
I said I think you know my dad did
11:18
upholstery on cars
11:19
my mom did whatever odd jobs um but my
11:24
dad was always like if you want
11:26
something you have to earn it and to his
11:28
credit he never said no you can't do
11:30
that
11:30
so whether it was selling garbage bags
11:32
baseball cards stamps whatever it was he
11:35
never held me back and so I think that
11:37
was as important as anything and you
11:39
know sometimes being young and trying
11:41
things are so naive and you don't know
11:43
any better
11:43
all you do is learn and if you fail it
11:46
doesn't matter and so whether I was 9 10
11:49
12 1621 the failures were irrelevant and
11:53
you know whether you're you know nine
11:54
twelve sixteen twenty one twenty two
11:56
twenty four you know I'm sleeping on the
11:58
couch you know I have a car with a hole
12:01
in the floorboard
12:01
you know I'm living like a bum and like
12:04
a student and so what did I have to lose
12:06
and so I think that influenced me as
12:09
much as anything so it you know my dad
12:11
was like go for it


15:40   libro paranoia
what would i do to kick my own ass?
¿Qué haría para patear mi propio culo?
PS PIENSO QUE
min 18

there's somebody's trying to put you out
15:52
of business there's somebody trying to
15:53
to take a bite out of your business and
15:56
it's better for you to figure out how
15:57
they're going to do it rather than they
15:58
do it and so yeah that's being paranoid
16:01
and so you have to be paranoid you have
16:03
to anticipate other people's next moved
16:05
and moves and you can't ever you know
16:07
downplay the competition you know I was
16:09
telling I was at a business plan
16:11
competition this morning for at a
16:13
college and they were kind of being
16:15
dismissive of the competition and so you
16:18
can't ever do that you know they're out
16:19
there trying to take you down and
16:21
they're not just gonna sit still and if
16:23
you're good really really good you're
16:25
gonna inspire them to work even harder
16:26
faster better and so you have to be you
16:28
know very self aware of what you're good
16:30
at and what other people are good at and
16:32
you know a healthy dose of paranoia
16:34
makes a bit dear me it's very helpful so
16:37
that's interesting you say that so
16:39
sometimes you know you'll be a little
16:41
bit too paranoid you know you're being
16:43
too concerned about this too concern
16:44
about that the other question for you
16:46
would be mark you don't run one company
16:49
you run many companies you're doing
16:51